Audience at Golden Gate University

On Gender in the Workplace

The participants in my recent webinar for the International Association of Business Communicators (IABC) on July 2, 2019, “Delving into the Art of Storytelling in a Business Environment,” asked a lot of important questions. I will answer many of them in this series of blog posts. Participant comment: It’s a double-edged sword: Women typically lead family decision-making; as parents, we juggle multiple demands and must show leadership continuously; children and spouses rely on our … Read More

Finding Stories

The participants in my recent webinar for the International Association of Business Communicators (IABC) on July 2, 2019, “Delving into the Art of Storytelling in a Business Environment,” asked a lot of important questions. I will answer many of them in this series of blog posts. Question: Where can you find stories if you don’t have something that illustrates the idea you want to communicate? The good news is that stories are everywhere, within … Read More

Story Structure

Story Structure

The participants in my recent webinar for the International Association of Business Communicators (IABC) on July 2, 2019, “Delving into the Art of Storytelling in a Business Environment,” asked a lot of important questions. I will answer many of them in this series of blog posts. Question: Does your story structure work with business stories? In my recent webinar, “Delving into the Art of Storytelling in the Business Environment,” I offered a simple three-act … Read More

Powerful Vulnerability

On Powerful Vulnerability

The participants in my webinar for the International Association of Business Communicators (IABC) on July 2, 2019, ‘Delving into the Art of Storytelling in the Business Environment,’ asked a lot of important questions. I will answer many of them in this series of blog posts. Question: How can you discern when a story may be too personal or possibly not appropriate for sharing in a business setting? This has a lot to do with … Read More